Loyalty programs are like cars

November 2020

Loyalty programs are like cars: from an outsider’s perspective, there’s not much difference between them. Cars get you from point A to point B, while loyalty programs help you retain customers, right? The truth is, however, that the small details are what make the experience different. While some people prefer a speedy sports car, others need a trusty family car to get the kids to the school.

Moreover, store culture and customer behaviour have changed dramatically due to the COVID-19 pandemic. And as more and more countries are lifting the quarantines, retailers have to find solid ground in this new customer reality. Good loyalty programs tailored to shops and retailers are undoubtedly a powerful differentiator that can help you come out of the crisis stronger than ever.

Cards Plus offers a range of different options you can choose from when designing your own retail gift and loyalty cards.

Our experience in manufacturing large scale orders of retail gift, loyalty, rewards and membership plastic cards will help keep your current customers happy and turn first time buyers into loyal, repeat customers.

According to recent studies, retail penetration has seen a rise once the COVID-19 situation started to ease.

This means that the competition will be even fiercer in the coming months. Therefore simply having a loyalty program isn’t a unique selling point anymore. To stand out, you really need to knock it out of the park with your reward program.

Cards Plus offer a wide assortment of card specifications, innovative print finishes and surface foils, to make sure your retail gift and loyalty cards stand out.

If you are just starting out or in the market for a new point of sale system, or if you’ve been up and running for a while and want to implement gift cards now, you can speak to one of our sales executives at Cards Plus who will put you in contact with Sure Swipe.

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