The benefits of introducing a retail gift card & loyalty program

June 2020

Retail gift card and loyalty programs have become a fundamental part of a retailer’s business over the past few decades. Although the additional expense may seem like a financial burden to some businesses, the need to create an improved customer experience has created a high demand to differentiate the way a business operates with these added options.

Benefits of a Loyalty Program

Here are just a few ways your business can benefit from a Loyalty Program

1. Acquire New Customers

In a competitive retail landscape, customers are always looking for a reason to sway them and a loyalty program can make the difference between a potential customer choosing your business or your competitors business.

2. Retain Customers

Loyalty programs provide customers with an incentive to come back to earn, redeem and spend.

3. Bring Back Lost Customers

With a loyalty program you can send reward offers to customers who haven’t been around in a while.

4. Turn Customers into Advocates

Earning rewards for every purchase gives your customers a positive experience that they will tell others about, influencing them to become a customer too.

5. Build Better Relationships with your Customers

Loyalty programs provide customer data so you can better understand your customers and provide them with offers that reflect what they want.

Benefits of using Retail Gift Cards

There are also many great reasons to introduce your customers to Retail Gift Cards

1. Increased Sales

Customers who visit with gift cards will spend 10-30% more than the value of the card they were given. They will also be more inclined to “splurge” and pick the products that aren’t on sale. So not only is there a lift in spend but also a lift in margin for the business.

2. Increased Traffic

Businesses with gift card programs will see up to 5% more traffic across their customer base.

3. New Customer Acquisition

Gift cards are often given as a gift by existing customers, which means your one customer just turned into two.

4. Convenient Gift Giving Solution

Gift card sales are growing at an alarming rate of 20% per annum and has become the most sought after gift for birthdays and holidays.

For many businesses, incurring an additional monthly fee can seem like a burden.

At Cards Plus we have affordable retail gift card and loyalty card solutions for business of all types and sizes.

If you are interested in exploring our available options for retail gift card and loyalty programs or if you would like to speak to one of our awesome sales executives please go to our website’s contact page.

We look forward to hearing from you!