5 Reasons why business cards are still relevant
March 2019
Back in the day before smart phones and social media business cards were the only way to exchange information and more importantly display your brand. It serves a practical purpose to show off your style, from font and colour scheme to paper stock.
Fast track a couple of decades later and surprising as it may be, it seems the humble business card is one of the only things technology hasn’t figured out how to replace. We’ve decided to one-up technology and really give it something to beat; a durable, sustainable plastic business card. From glossy embossed cards, to sleek matt finished cards with an edgy spot UV, or a fully transparent card, the possibilities are endless.
Here are the 5 top reasons why you should have a pocket of them wherever you go.
Adding a personal touch.
You can meet someone face to face and connect on social media, but odds are you’re instantly lost among the thousands of other “followers”. A business card is a physical reminder of who you are, and it also sparks a memory of the time and place you met, separating you from others.
Cards Reinforce A Connection
Humans connect through multiple physical “media” (hands, eyes, facial expression, volume) to make our point. That is why there is real value in the physical act of connection through exchanging cards.
Cards Can Help Employees Feel Important
Cards give people a sense of importance and an easy way to connect. It’s not only a way to share information with a colleague, but it’s a signature kind of tool for your employees to feel like part of your organization.
The Quality Of Your Card Reflects The Quality Of Your Business
When someone receives a business cards, they immediately create an opinion about the company. Is it thin and flimsy? Was it printed? Was it embossed? Is it a traditional business card size? More times than not having a quality business card equates to having a successful business.
Creative Cards Get Shared
A business card is, in many cases, the first tangible impression of your business, and it’s much more personal than an email or a LinkedIn invitation. Beyond that, business cards that are creative and stand out aren’t only sticky and memorable, but they get shared with more and more people, continuing to promote your business and brand. – Ahmad Kareh, Twistlab Marketing
Technology doesn’t always mean leaving behind something traditional, as a matter of fact it invites us to think out the box and create a brand that you and your employees can be proud of and with the right card manufacturer you can hand out business cards with pride.
