Retail Gift and Loyalty Cards Attract New Customers

November 2020

Retail marketing programs that incorporate a custom plastic retail gift and loyalty card are a proven method to stimulate sales and reward your target customers.

The long lasting plastic card is a positive brand reminder in your customer’s wallet.

Cards Plus offers a range of different options you can choose from when designing your own retail gift and loyalty cards.

Our experience in manufacturing large scale orders of retail gift, loyalty, rewards and membership plastic cards will help keep your current customers happy and turn first time buyers into loyal, repeat customers. Retail loyalty and gift cards encourage repeat business. According to Nielson, 72% of consumers are more likely to do business at a store that offers a loyalty program.

Cards Plus offer a wide assortment of card specifications, innovative print finishes and surface foils, to make sure your retail gift and loyalty cards stand out.

For retailers, gift cards can expose your business to people who may not have otherwise shopped in your store. Customers who already know and love your business will purchase gift cards for friends, helping to grow your customer base. During December and the holiday season, several merchants offer gift card promotions, to increase loyalty with your current customers.

This type of offer might encourage a customer to spend more money, driving up the average amount of sales, during the festive season. To increase your sales further, you can make bonus gift cards available after the holiday season and for a short period of time, to boost slower sales during the first quarter of a new year.

Giving a gift card can feel impersonal, but when it’s from a giver’s favourite store, it seems like more thought went into the selection. That means smaller retailers that offer gift cards can compete with and even beat bigger competitors.

Be sure to let your current customer base know that you offer gift cards, so you’re top of mind when they’re in the market for a special gift. Display your gift cards near the cash register. Use signage around the store that promotes your gift card options to shoppers as they browse. And include gift card offers in your email marketing and social media campaigns.

If you are a large retailer or corporate and are looking for retail gift and loyalty cards, contact us today on +27 11 894 3914 for more information on our retail product offerings.

You may also request a sample kit from one of our sales executives, to see the quality of our retail gift and loyalty plastic cards.